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Week 11: Outreach

Week 11 Class Plan on outreach

Published onApr 20, 2023
Week 11: Outreach
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1 May 2023

Overview

Connecting education and public outreach (EPO) with oceanographic expeditions is becoming increasingly common, and is thus an additional layer of planning, execution and assessment for a chief scientist to manage. In this week, we will review some of the common ways that EPO is incorporated into field work, both before, during, and after, and what is required to implement them (technology and personnel), and some of the common pitfalls to be aware of. We will hear from a scientist-engineer who is also an amazing science communicator to give us another perspective on outreach and sea-going work. Finally, we will discuss the assessment tools, processes, and metrics that are used to gauge the efficacy of EPO activities, and how to write these into proposal planning.

Goals

  • Understand the types of common EPO connected with deep-sea oceanographic expeditions, what is required to implement them, and common pitfalls to be aware of

  • Understand where to get communication training to help with creating effective products

  • Understand what kinds of assessment tools, processes, and metrics are useful and often required from funders

Pre-Class Activities

  • Spend some time looking at example outreach products like blogs, photo galleries, and videos from recent expeditions of the Schmidt Ocean Institute (Designing the Future expedition in 2022 featuring our guest speaker!; Lost City Vents cruise) and the Ocean Exploration Trust (NA138). Note that professional communicators often sail on these expeditions to enable these products. 

  • Review this article from Mexican artist Ale de la Puente’s for a perspective of sailing on the Falkor as an artist.

  • Draft a short paragraph or a few bullet points describing the education, public outreach, and/or communication approach for your proposed Dream Project.

Class Plan & Materials

  • Hour 1 

    • 3:30-3:45: Welcome and scene setting - give some examples of outreach that worked really well… or didn’t

    • 3:45-4:05: Guest lecturer, scientist, engineer, and National Geographic Explorer Kakani Katija

    • 4:05-4:25: Q&A

    • 4:25-4:30: Break

  • Hour 2

    • 4:30-4:45: Julie & Beth: How we have funded our own EPO at sea, what has worked or not, how some agencies required assessment, bringing in experts, etc. (one slide below)

    • 4:45-5:00: Q&A

    • 5:00-5:25: Breakout rooms to discuss your Dream Project idea for EPO

      • Breakout A: Erin, Teja, Tanika, Georgina, Huber

      • Breakout B: Laura, Kelsey, Adi, Yakup, Orcutt

      • Breakout C: Trish, Sandra, Franck, Johanna, Rotjan

    • 5:25-5:30: Wrap up, questions, prep for next week

Additional Resources

  • Science communication tips:

    • Some great websites covering basic Scientific Communication from AAAS, Alan Alda Center, and the Metcalf Institute.

    • Learn about project Ocean Memory, a collaborative network of researchers from across the Sciences, Arts and Humanities dedicated to exploring the intersection of Ocean and Memory.

  • Other examples of expedition outreach:

    • A website maintained by NOAA/PMEL researchers working at Axial Seamount, including educational activities and blogs from 20+ years of cruises. These were mostly done by scientists aboard.

    • Learn about various education and outreach programs with the IODP (International Ocean Discovery Program) for drilling.

  • More about telepresence:

  • Resources for getting educators to sea:

  • Articles about outreach and telepresence applications:

    • Marlow, J., Borrelli, C., Jungbluth, S.P., Hoffman, C., Marlow, J., Girguis, P.R. and AT-36 Team, 2017. Telepresence is a potentially transformative tool for field science. Proceedings of the National Academy of Sciences, 114(19), pp.4841-4844.

    • Kennedy, B.R.C., Elliott, K.P., Cantwell, K. and Mesick, S., 2016. Telepresence-enabled exploration with NOAA ship okeanos explorer. Oceanography, 29(1), pp.50-51.

    • Raineault, N.A., Bell, K.L. and Girguis, P., 2018. Advancing ocean science and exploration through telepresence. Deep Sea Research Part II: Topical Studies in Oceanography, 150, pp.1-3.

Class Slides

Post-Class Dream Cruise Project Development

See the Dream Cruise Project Overview Template for additional context.

  • Flesh out the Education & Public Outreach (EPO) concept for your dream cruise

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